Irvine, California – Uneekor, makers of the world’s most innovative and meticulously engineered golf simulator technologies, has announced a major restructuring of its organizational setup, including several new hires to the leadership team, as part of an ongoing effort to enhance operations and respond more efficiently to market demands.

The company has a reputation for its cutting-edge golf simulators, and this latest moves and new additions to the Uneekor Team underscore their mission to continue delivering superior quality products and services.

As part of the new organizational structure, Uneekor will operate under four major business segments: Sales, Marketing, People & Culture and Operations & Development. The restructuring will enable Uneekor to focus more closely on customer needs and provide better and more efficient service across the board, while their team of engineers can focus on further development of their simulation technology.

Eddie Lee, Chief Sales and Marketing officer of Creatz Inc., Uneekor’s Parent Company, said, “The new structure allows for the four business segments to work in tandem to streamline our operations and increases transparency across the company. We’ve added some incredibly talented members to our leadership team and we believe that the realignment will provide for more efficient communication and decision-making processes. By focusing on our core competencies and emphasizing customer needs, we will drive profitable growth and achieve our strategic objectives.”

New additions to the Uneekor Leadership Team include Aaron Waltz, a professional golf instructor and formerly with TrackMan as Vice President of Sales, Greg Sabella, formerly a Director of Marketing for Callaway, as Vice President of Marketing, Shan Jiang, formerly of Amazon as Director of Operations and Thomas B. Larsen, with two decades of global HR experience, as Director of People & Culture.

The restructuring and new hires are expected to have significant positive effects on Uneekor’s operational efficiency and customer experience. Customers can expect faster response times, improved collaboration, and sharper focus on quality products and services.

The changes made to the company’s organizational structure come right after Uneekors acquisition of EVNROLL Putters and at a time when the golf simulator industry is rapidly growing. Uneekor’s steadfast commitment to innovation and market trends is expected to grow in its position as a leading manufacturer of golf simulators.

New Members to Uneekor’s Leadership Team:

Vice President Sales – Aaron Waltz
Aaron Waltz joined Uneekor on May 1, 2023 as the new Vice President of Sales. Aaron is a PGA Professional and a professional instructor with both Trine University and Ferris State University. The previous four years, he led the TrackMan US sales for Trackman Range solutions. Aaron will continue to work with everyone to build out our sales team in the coming period, to enable further growth and extend business opportunities in close cooperation with the growing Marketing team. Aaron lives in Michigan with his family.

Vice President of Marketing – Greg Sabella
Greg Sabella started on May 22, 2023 as the new Vice President of Marketing. Greg started his career with Callaway Golf where he spent 17 years in sales and marketing, including roles as Director of Marketing for Metal Woods and Odyssey Putters. Before joining Uneekor,  he led Sales & Marketing for Blast Motion (Golf) in Carlsbad, California. Greg will lead Uneekor’s strategic efforts in Marketing, continue to build out the marketing team and work closely with the Sales team and other departments. Greg lives in Carlsbad, CA with his family.

Sr. Director of Marketing – Justin Meyers
Justin Meyers started on May 22, 2023 as the new Sr. Director of Marketing, working closely with Greg Sabella in the strategic direction of Marketing, leading the positioning and the branding initiatives for Uneekor. Justin, like Aaron Waltz, is a PGA Professional and started his career at the Pinehurst Country Club in North Carolina before moving over to Golf Genius where he held positions both in Sales and Marketing for the past seven years. Justin resides with his family in Virginia.

Sr. Manager of Marketing – Jacob Howes
Jacob joined Uneekor on May 17, 2023 as the new Sr. Manager of Marketing driving content marketing. Jacob had been with Golfzon for almost five years where he, amongst other things, developed and implemented all the content and marketing initiatives, especially around the PGA Show in Orlando. Jacob will remain in the Minneapolis area where he lives with his family.

Director of Operations – Shan Jiang
Shan joined Uneekor as the new Director of Operations on May 15, 2023, from a recent position with Amazon Fulfillment before a number of years with Anker Innovation. Shan will lead all the Operations initiatives, incl. Fulfillment, Supply Chain and Technical Support. Shan currently lives in the Seattle area with his family with plans to relocate to the Orange County area.

Director of People & Culture – Thomas B. Larsen
Thomas Larsen joined Uneekor April 3, 2023 as the new Director of People & Culture, leading all People and Culture initiatives, including communication, training and legal compliance. Thomas has a global manufacturing HR background of two decades, working in Europe as well as the United States. Thomas works out of the Uneekor HQ in Irvine, CA.

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  About Uneekor

Uneekor, established in the US in 2015, is a leader in golf simulation equipment and technologies specialized in performance analysis and enhancement. Uneekor is recognized for revolutionizing the industry by bringing together the sharpest team of passionate engineers, strongly committed to constant innovation and quality assurance. Products include launch monitors, simulators, performance software, and accessories to create the world’s greatest practice experience, empowering golfers to elevate their game. Uneekor knows what golfers want, but truly understands what they need. We are unrivaled, we are unmatched. We are Uneekor. Master Your Passion.

For more information visit www.uneekor.com.


All Evnroll putters are 100% milled in Carlsbad, California. Each design features the ground-breaking, patented ‘SweetFace Technology’ – an innovative and unique mill pattern engineered to deliver uniform performance across the entire hitting area of the putter face for unprecedented accuracy and zero dispersion. Evnroll putters have won a host of accolades, awards and tournaments around the world. #nothingrollslikeanevnroll.

For more information on the full Evnroll putter line, please visit www.evnroll.com.

Media Contact:

Heidi Labensart
Proof PR

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